Reading the Tea Leaves: Starbucks Debuts Teavana Concept Store in NYC
Always thirsty for hot new markets, Starbucks is betting big on tea. The coffee giant recently spent $612 million to acquire Atlanta-based Teavana Holdings, and is not letting its newest subsidiary steep. We sent writer Nancy Lazarus to see what’s brewing at the first-ever Teavana concept store, complete with tea bar, a “curated” loose leaf tea section, and tea-inspired foods.
(Photos courtesy Starbucks Corporation)
“Teavana is a twist on beverages, and changes the idea of how people think of tea,” said Chanda Beppu, strategy and business innovation director for global tea at Starbucks.
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