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BOSTON Northeast regional florist chain KaBloom has tapped Midwest shop Re:group to handle its advertising.
“In Re:group we have found a partner who has the experience and creativity to help us achieve our objectives,” said Laurie Lee, director of marketing at Woburn, Mass.-based KaBloom.
The independent shop in Ann Arbor, Mich., won after a review, client and agency said. Other shops evaluated for the assignment included incumbent KPC Christopher Thomas and McCarthy Mambro Bertino, both in Boston, according to Lee.
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