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BOSTON Rural Cellular Corp. has launched a $3 million image ad campaign in 14 states through independent Kelliher Samets Volk.
The “Activist” campaign, as the effort is called, positions the client in Alexandria, Minn., as an alternative to larger, better-known wireless providers. Both print and broadcast ads are in the mix from Burlington, Vt.-based KSV.
Thirty-second TV spots introduce the “RCC Activist,” who is shown in cartoon-style silhouette shouting up at a rival CEO’s office with a bullhorn.
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