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NEW YORK In a $10 million campaign from DCA Advertising, Canon employs singer and songwriter Jewel to communicate that its digital camera products can slow the march of time.
A series of rapid vignettes depicts the birth of a child, a pee-wee football game, retirees seeing the country in an RV and other people caught up in life’s big moments. Time slows when a picture is taken, allowing the participants to stand back and remember the experience that may pass too quickly.
“We
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