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NEW YORK After 30 years with Ogilvy & Mather, trade organization Cotton Inc. has parted with the WPP Group shop and has awarded creative chores on its $20 million ad account to Omnicom Group’s DDB, a representative for the client has confirmed.
Ogilvy defended in a review that included finalists Publicis Groupe’s Publicis and Interpublic Group’s Lowe. All four contenders pitched out of their New York offices. Select Resources International of West Hollywood, Calif., was the consultant on the review.
The
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