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DALLAS Motorola is evaluating agencies to handle the advertising account of its semiconductor unit, which is planning to spin off into a publicly traded company, sources said.
A consultant is not involved. An undetermined number of agencies will begin presenting to the Austin, Texas-based unit this week, sources said.
The client could not be reached for comment.
Billings are undisclosed. WPP Group’s Ogilvy & Mather in New York is Motorola’s lead agency. The Schaumburg, Ill.-based client spent $38 million on media last year, mostly promoting its cell phones, with little going toward its semiconductors, according to Nielsen Monitor-Plus.
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