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DALLAS Lennox International has issued requests for proposals for a $2 million portion of its advertising account.
The Richardson, Texas-based manufacturer of climate control devices is said to be consolidating the creative and media duties of six units: Heatcraft Refrigeration Products, Hearth Products, Lennox Industries Commercial Business Unit, Armstrong Air Conditioning, Excel Comfort Systems and Advanced Distributor Products.
Managing the review is the Dallas-based consultancy Achenbaum Bogda Associates, sources said.
Lennox is seeking agencies with experience in interactive marketing, advertising, promotions, public relations and market research geared toward the consumer and business audience.
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