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CHICAGO New print ads from Havas’ Euro RSCG Tatham Partners here for Albert Culver’s Consort hair spray for men break this week in Sporting News.
The ads suggest that real men don’t share hair care products with women and are tagged, “Because guys are different.”
One execution shows a pheasant hunter taking aim. His dog, pointing toward an unseen bird, is not the standard retriever but a well-coiffed white poodle with a pink bow.
Another ad shows three construction workers from behind, with one seen to be wearing thong underwear.
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