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LOS ANGELES The Oakland Athletics Major League Baseball team has signed McCann-Erickson for ad chores, the client has confirmed.
The Interpublic Group shop, which landed the $2 million A’s assignment without review, will handle creative and media. (McCann also handles $20 million in ad chores for MLB.)
The A’s account had been with Omnicom Group’s Goodby, Silverstein & Partners in San Francisco for the past year. Last fall, Goodby bested WPP Group’s J. Walter Thompson in the final round of a review to win the business.
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