U2 Rewards Non-Downloaders with Extra Packaging

Fast Company has put together an interesting piece about the design of U2‘s new album and how it’s the band’s answer to downloads. Following that same route as other bands, like Metallica‘s Grammy-winning packaging, the group had its designers put together a whole slew of material into one fancy box, filled to the brim with booklets, movies, photographs, and everything else they could think to cram in there, hoping all of it would serve its purpose of being consumed as a physical object instead of a quick ten dollar download.