FCB Bows Its First Work for KFC

CHICAGO Foote, Cone & Belding’s first campaign for KFC suggests that the chicken chain’s fare can be part of a healthy diet. Spots introduce the tagline, “You’ve gotta KFC what’s cookin’.” They break Wednesday on primetime network and cable television.

One spot shows a wife coming home to a husband lounging around, watching TV. “Remember how we talked about eating better?” she asks, as the man rolls his eyes. “Well it starts today,” she says, indicating that she has brought home a bucket of KFC chicken.