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NEW YORK Kirshenbaum Bond + Partners has launched a TV, print and direct mail campaign for Target’s SuperTarget chain of grocery stores that shows prominent brand icons flocking to store shelves.
In the effort’s only TV spot, brand icons like Cheetos’ Chester the Cheetah and Gorton’s Fisherman immigrate to “a place where everything is better,” via trains, planes and automobiles. Sharing a flight to this packaged-foods mecca are Frosted Flakes’ Tony the Tiger and Planter’s Mr.
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