Pacemaker: Is That a DJ in Your Pocket or Do You Just Have a Heart Condition?

Apple loves the lowercase, but Tonium Laboratories is going to have to be awfully fastidious about capitalizing the first letter of its new product, lest we confuse it with the medical device that keeps Dick Cheney alive and hunting. The Swedish tech company is showing its faith in the distinguishing power of proper nouns with its launch this week of Pacemaker, which it calls “the world’s first professional pocket-sized DJ system.”