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NEW YORK A combination of stunts and creative casting adds a magical feel to Leo Burnett’s new cinema spot for Nintendo.
The concept of the Chicago agency’s “School’s Out” cinema ad, part of its $50 million Nintendo “Who are you?” campaign, was to show multitudes of children streaming from school and converging at a video game store.
Directed by Anthony Atanasio, the spot was filmed over a six-day period in several undisclosed Asian cities. While it looks like thousands of children appear in the ad, about 500 kids were cast, according to co-creative director Dominick Maiolo.
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