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LOS ANGELES Kovel/Fuller introduces Sizzler USA’s Big Appetite Combo meal this week with a TV spot that continues to use its intrusive “try-it” guy.
The 30-second spot has the “try-it” guy interrupting a wrestling match as he hops into the ring and offers a sampling of the steak, ribs and shrimp platter, which sells for $9.99. As the wrestlers and audience members taste the food, the audience begins to chant, “Ribs, steak and shrimp.” One of the distracted wrestlers cheers while the other grabs a garbage can and knocks him down with it.
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