Blast Radius Bolsters Creative Group

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NEW YORK Blast Radius has added two award-winning creative talents to its team, naming Mauro Alencar and Marcus Ericsson creative director and art director, respectively.

Ericsson, who took home a gold Clio in 2002 for a Vodafone campaign, will work on projects for Nike, Nintendo and other consumer goods and retail clients. It has yet to be determined which teams will be led by Alencar, who has garnered numerous awards including a Cannes Grand Prix Lion in 2000 for a Sao Paulo Eye Bank banner ad.

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