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NEW YORK Wieden + Kennedy copywriter Jonathan Cude has joined McKinney + Silver as group creative director, a new post, a McKinney representative said.
Cude, 35, reports to partner, executive creative director David Baldwin. He will partner with group creative director Dave Cook to work primarily on McKinney’s Audi business. Audi spent about $70 million in 2002 and about $50 million during the first seven months of 2003 on advertising, according to TNS Media Intelligence/CMR. New work is due in first-quarter 2004.
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