Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Audi of America has hired Garcia 360 to handle a minority marketing assignment in Houston worth about $1 million, sources said.
The independent San Antonio agency contended in the finals of a review against independents Lopez Negrete in Houston, E. Morris Communications in Chicago and Chisholm-Mingo Group in New York, sources said.
Garcia 360 will handle promotions, advertising and events aimed at African American and Hispanic car buyers in the Houston area. The effort will be considered a test for other markets, sources said.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in