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BOSTON The Federal Emergency Management Agency has hired J. Walter Thompson to handle the estimated $12-15 million ad account of its National Flood Insurance Program, the client has confirmed.
JWT in Atlanta bested WPP Group sister shops Burson-Marsteller and Ogilvy & Mather, both in Washington, D.C.; Havas’ Arnold Worldwide in Boston; Interpublic Group’s Campbell-Ewald in Warren, Mich.; and independent Arrow Mountain, also in Washington.
FEMA has been seeking an agency to execute an integrated campaign to help increase flood insurance sales by 5 percent each year, according to a FEMA spokesperson at the launch of the review.
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