Cooper Joins Intermedia

Intermedia Advertising Group, which monitors the effectiveness of TV ads, has hired Mark Cooper as director of marketing. Cooper, who has more than 10 years experience in marketing management, will be responsible for driving product awareness of IAG’s syndicated data and research services among marketing and media companies, in addition to marketing Reward TV, the New York firm’s proprietary survey site for television viewers. Previously, Cooper helped found Sitebridge Corp., a developer of real-time sales and service software, and held marketing management positions at both Apple and Nike.