Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES BMW of North America has launched a search for an agency to handle the creative portion of its Western U.S. regional account, the automaker confirmed.
The 10-year incumbent, Mendelsohn/Zien in Los Angeles, is participating in the review, said a representative for the client in Woodcliff Lake, N.J. Mendelsohn/Zien officials could not immediately be reached. Tokyo-based communications conglomerate Hakuhodo in May bought a minority stake in the shop.
Billings for the assignment are about $30 million, the client said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in