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CHICAGO Interpublic Group’s Foote, Cone & Belding late on Tuesday won creative chores on KFC’s $225 million U.S. ad account following a shootout with the incumbent, Omnicom Group’s BBDO, an FCB representative said.
FCB was already a roster agency of KFC parent Yum! Brands, working on the $200 million-plus Taco Bell account out of its San Francisco office.
The decision to go with FCB in Chicago over BBDO in New York for KFC was made late yesterday, shortly following creative presentations by both agencies, the rep said.
WPP
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