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NEW YORK Equinox Fitness Club has identified four finalists in the review of its $3-5 million advertising account, the client confirmed.
Competing for the account are New York-based shops DiNoto, Mad Dogs & Englishmen, The Arnell Group and BrandBuzz, said Julie Phillips, vp of marketing for the upscale fitness chain. Equinox has assigned the contenders a strategic project, which will be presented during the last two weeks in September, she said.
A final decision is due by early October, Phillips said.
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