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DALLAS Magna Entertainment Corp. has consolidated the creative and media planning and buying duties of its estimated $10 million account at The Richards Group, the agency said.
The Dallas independent shop already handles creative and media duties for Lone Star Park at Grand Prairie (Texas), which was acquired by Magna in March 2002.
Richards will now handle creative and media duties for Magna’s 14 racetracks. The agency picked up the additional duties following a review that included finalists Havas’ Arnold in Boston, Ten Worldwide’s Ten United in Pittsburgh, independent The Leffler Agency in Baltimore and Taglairino Advertising Group in Miami, according to sources.
Magna
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