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Amica maintains its emphasis on customer service in a $10 million TV and radio campaign from Cossette Post that aims to raise the insurer’s profile in regions beyond the Northeast.
In three TV spots for the Lincoln, R.I., client that break today, an Amica agent emerges from unlikely places to help customers. In one ad, a golfer trying to clear a water hazard is helped when his ball bounces off what appears to be a lily pad.
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