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NEW YORK After 30 years with WPP Group’s Ogilvy & Mather, Cotton Inc. has placed the creative portion of its estimated $20 million ad account into review, according to sources.
The New York-based industry group has issued requests for proposals which are due back by month’s end, sources said. A list of semifinalists will be selected for client visits based on responses and finalists will be named shortly thereafter, sources said.
New York-based Ogilvy is defending and has been issued an automatic berth in the review’s final round, sources said.
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