NEW YORK Interpublic Group’s McCann-Erickson is introducing a month-long campaign for Wendy’s this week with the themeline, “Wendy’s has a better way,” the agency confirmed.
The TV and print work focus on the Super Value Menu and its low-fat offerings. McCann is working on a new long-term image campaign for the fall, sources said, with that work expected in October.
Recent Wendy’s ads had been tagged, “It’s better here.”
The New York agency won the $240 million account without a review in August 2002. Bates, last month dissolved by WPP Group’s acquisition of parent Cordiant Communications Group, had been the incumbent. Wendy’s is based in Dublin, Ohio.
McCann Has 'Better Way' for Wendy's
