Ogilvy to Reshape Charity's Community Image

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BOSTON WPP’s Ogilvy Public Relations has been chosen by the United Way of America as its lead public relations agency.

“Through its work for the United Way on a variety of projects, Ogilvy PR has demonstrated that it understands how the United Way is evolving to meet the tremendous rate of economic, social and political change occurring in the communities we serve,” said Cynthia Round, executive vice president of strategy and marketing at the United Way.

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