Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Publicis Groupe has purchased from Cordiant Communica-
tions Group the 25 percent of Zenith Optimedia it didn’t already own for about $120 million, based on the current rate of exchange.
The deal had been expected [Adweek Online, Aug. 11] and follows financial terms originally spelled out in the joint venture agreement between Publicis’ Saatchi & Saatchi unit and CCG. Publicis has yet to purchase several additional Zenith franchises, estimated to be worth $15 million.
Earlier
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in