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Corporate social responsibility is public relations’ hot-button category, and the top U.S. PR shops are racing to boost their credentials in the area. Last week, WPP Group’s Burson-Marsteller added an expert in the field, Diana Shayon, co-founder and CEO of HRN, a Philadelphia CSR consultancy.
Shayon joined B-M New York as managing director, U.S. corporate/ financial practice, a new post. She reports to practice chairman Judi Mackey and is joined by two HRN staffers: Kevin Bennett, director, and Kristin Rogers, manager.
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