Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The second phase of SBC’s estimated $100 million effort to tout its range of services breaks today with three spots from Omnicom Group’s GSD&M.
The San Antonio-based client, which spent $720 million-plus on ads in the U.S. last year, according to TNS Media Intelligence/CMR, has “matured to the point where we can’t afford to do individual product advertising that’s unrelated to each other,” said vp of advertising and sponsorships Rick Welday. The nation’s second-largest local phone company (after Verizon) moved to a single ad theme that “has continuity and is strategically sound.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in