Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT General Motors’ OnStar unit will break new TV ads next month and has named Andy Young director of marketing communica-
tions.
Young replaces Chris Hamer, who moved to GM’s Cadillac division Aug. 1. Previously OnStar’s advertising manager, Young will now set the overall direction of OnStar’s brand message and lead all advertising, Internet, event, promotions and subscriber publishing programs.
Meanwhile, the unit is expanding its reality advertising from radio and print to TV with the first in a series of spots breaking Sept.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in