BOSTON Thomasville Furniture has enlisted Interbrand to handle a strategic brand study in anticipation of an agency review, sources said.
The North Carolina manufacturer is currently working with Boston incumbent McCarthy Mambro Bertino on a project basis, the agency confirmed.
MMB won the estimated $20 million advertising account in 2001 following a review against Havas’ McKinney + Silver in Raleigh, N.C.
In February, MMB broke an estimated $10 million TV and print campaign touting the furniture chain’s Bogart Collection.
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