Check Casher Selects DDB, Cultura

DALLAS Ace Cash Express has given DDB general-market creative ad duties and Cultura Hispanic-market work, the client said.

Omnicom’s DDB and Omnicom-backed Cultura, both in Dallas, are charged with continuing the repositioning of Irving, Texas-based Ace from a check-cashing chain into a retail financial services company for people who do not have bank accounts. The company most recently used only limited advertising and handled it in-house, according to Jake Schroepfer, a former president and chief executive officer of DDB’s Dallas office who joined Ace as chief marketing officer in June.

Schroepfer,