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NEW YORK Wacoal Sports Science Corporation is set to launch the first campaign for its CW-X performance conditioning wear since the line became available last August.
“We initially had much more of a trade approach at that point. Now we’re getting more aggressive on the consumer side of it,” said John Wilson, client executive vice president. Wacoal hired New York shop Mad Dogs and Englishmen to create the ads two months ago, following a short review, he said.
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