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The State Department may have snubbed ad executives for its commission on public diplomacy, but the industry is confronting rising anti-American sentiment on its own.
DDB Worldwide chairman Keith Reinhard is leading a private-sector task force of agencies, businesses and academics to develop ideas for what U.S. companies can do to change anti-American perceptions abroad, including altering their business practices, if necessary.
“DDB has a lot of big U.S.-based multinational clients, and I wanted to better understand this issue so we could be more helpful to our clients in advising them,” Reinhard said.
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