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With their perennial predictions of an online-advertising recovery, fans of the medium have been known to cry wolf. But they may finally have something to shout about—or, at least, to look forward to.
A study released last week by New York research firm eMarketer projects Internet ad expenditures to rise 5 percent this year to $6.3 billion (out of $248.2 billion in total U.S. ad spending). Internet ad spending was $6 billion in 2002, down for the second year in a row after reaching a high of $8.1
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