DALLAS Ad Results, which buys live-radio endorsements, has launched ARI Hispanic to sell the capability on Latino stations, the shop said.
Jana Kusin heads Houston-based ARI Hispanic as executive vice president and partner. Kusin joined the company from Cingular Wireless, where she was director of marketing for the Houston market. She also has worked for Ozarka Natural Spring Water and Zephyrhills Spring Water, where she launched the first Hispanic campaigns of those companies.
Like its sibling Ad Results, ARI Hispanic buys live-radio spots for its clients and creates “directional” copy that talent can use to personalize their on-air endorsements of a product or service.
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