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LOS ANGELES Broadcom Corp. has tapped WPP Group’s Cole & Weber/Red Cell to handle its creative and media account, the client confirmed.
The Seattle shop overcame Omnicom’s Doremus and independent Godfrey Q & Partners, both in San Francisco, and Dentsu’s Colby & Partners in Santa Monica, Calif. Select Resources International in West Hollywood, Calif., led the review. The Irvine, Calif.-based client, which provides technologies and products that enable broadband communications and networking of voice, video and data, had not previously worked with an agency.
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