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BOSTON Connelly Partners/CGN has won the $2-3 million ad account of Fallon Community Health Plan, the agency and client confirmed.
The Boston independent overcame two-year incumbent RDW Group in Providence, R.I.; Allen & Gerritsen in Watertown, Mass.; and Clarke Goward in Boston in the final round of a review, sources said. The client has declined to disclose contenders.
Connelly/CGN’s “good creative” and “high energy” helped put the shop over the top, a client representative said.
RDW Group chief executive Mike Doyle said Connelly/CGN’s creative prowess likely won the day.
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