The Daily Mail's Terrible, Horrible, No Good, Very Bad Etta James Headline
Major U.K. newspaper the Daily Mail had a case of foot-in-mouth today when they reported on the death of legendary blues and R&B singer Etta James:
“At Last” is Etta James’ best-known hit song, but without context, it appears the Daily Mail is just terribly enthusiastic about the singer’s death. The paper has been getting some grief about this over Twitter, but the headline has since been changed to something more appropriate.
This is the 2nd Etta James headline fail in a row for the Daily Mail.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in