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NEW YORK The Coca-Cola Co. on Monday will break a TV, print and outdoor campaign for its Dasani brand water introducing the tagline, “Can’t live without it,” sources said.
The previous tagline was, “Treat yourself well. Everyday.”
WPP Group’s Berlin Cameron/Red Cell has been Dasani’s ad agency since Coke launched the brand in 1999.
Dasani’s positioning as a healthful refreshment remains unchanged in the new campaign, sources said.
Executives at Berlin Cameron could not immediately be reached for comment.
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