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DALLAS Publicis in Mid America portrays Sara Lee’s fresh bakery line as food that makes life a little better in a national television campaign breaking Monday.
The effort from the Dallas shop introduces the brand’s new buns and rolls and marks the beginning of a $20 million campaign promoting Sara Lee’s fresh products, according to Sara Lee Fresh brand manager Carla Schaeffer.
Three 30-second television spots separately weave a food item into a storyline and all end with a shot of an assortment of Sara Lee’s fresh breads.
“Bridal
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