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DETROIT Modernista! uses nostalgic video game imagery and “evolving” creative in new TV spots for the launch of General Motors’ Hummer H2, said Liz Vanzura, Hummer advertising director.
“You really couldn’t easily in any of our new spots substitute any other brand in the commercial,” Vanzura said. “It has to scream Hummer at you.”
Independent Modernista! of Boston has fashioned two new TV commercials. “Asteroids,” which broke last week, is a 30-second spot, while both 30- and 60-second versions of “Big Race” break on Friday.
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