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BOSTON Massachusetts Gov. Mitt Romney hopes to attract more jobs and businesses to the state with a $1 million print campaign via independent shop Kelley Habib John Integrated Marketing.
One print execution has the headline, “Keep your R&D close. And your manufacturing even closer.” A businessman is pictured talking on the phone, while the copy reads, “Biopharmaceutical companies everywhere are making a breakthrough discovery—Massachusetts is more than the epicenter of biopharmaceutical R&D; it’s the best place in the world to build a manufacturing facility as well.
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