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DALLAS Interpublic Group’s Temerlin McClain today breaks the first spot in a campaign aimed at positioning La Quinta as a hotel chain that consistently offers a good experience at an affordable price.
The initial spot from the Irving, Texas-based shop highlights the company’s frequent-stay program, La Quinta Returns, and introduces a summer promotion. In the commercial, a man opens a hotel-room door as a voiceover asks, “What’s waiting on the other side of your hotel-room door?” He looks in to see a uniformed woman, presumably a flight attendant working in a first-class section, holding drinks on a tray.
The
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