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Cable and satellite giants fight harder than ever for subscriber dominance
The digital battle between the major cable companies and direct-to-home satellite services is intensifying. Both sides, desperate to make their offerings attractive to customers increasingly willing to pay more for digital entertainment and information, are rushing new services to market.
In their quest to take cable’s market share, satellite execs gathered last month in New York to hear what reps for News Corp., the prospective owner of DirecTV, had to say about the future of the business.
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