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NEW YORK Catalano Lellos & Silverstein this week broke a campaign to promote live episodes of the The Crocodile Hunter on Animal Planet.
A series of ads running on Yahoo!, MSN and iVillage, among other online properties, features various iterations of the program’s star, Steve Irwin. Irwin, who is the director of the Australia Zoo in Queensland, Australia, is known for going to face to face with the world’s most dangerous animals.
One ad, for instance, states, “No cuts.
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