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Pro bono ads on secondhand smoke expected; agency not set
Stepping up efforts to do more with less, the American Legacy Foundation is partnering for the first time with the Ad Council on a pro bono campaign addressing secondhand smoke, the client said.
Legacy is also launching a print ad with actress Cicely Tyson in July issues of Essence, Good Housekeeping, O and People as part of its “Portraits” campaign from Arnold in Boston. That work features celebrities who have family or friends who have suffered from tobacco-related diseases.
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