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NEW YORK The American Red Cross launches its largest blood drive effort this week through an integrated campaign from WPP Group agencies OgilvyOne, Ogilvy PR and UniWorld Group.
The budget is estimated at $20 million and the ads carry the organization’s familiar “Together, we can save a life” tagline.
OgilvyOne, the relationship marketing arm of Ogilvy & Mather in New York, has created marketing materials that include TV and print ads, posters, mailers, appointment cards, brochures, payroll stuffers, banners and outdoor executions.
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